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With the rapid expansion of the Internet and the growth in both sales and services over the Web, it would be quite foolish not to create a Web presence and expand your brand on the information superhighway so that it is marketed to all those potential customers.  Yet, traditional offline marketing should never be neglected to the point where it becomes a lost art.  Because there are numerous offline marketing opportunities that can work wonders for your business at little or no cost with only a minimal amount of effort.  A smart business person takes advantage of all that offline marketing has to offer.